Marketing and sales tools for material handling companies
Websites, online advertising and other tools to promote your company and sell more equipment.
We have worked with
Solutions
The right solutions for your business.
Websites
A website that shows the equipment you sell or rent, explains your services and lets customers request a quote.
Social media marketing
Facebook and Instagram advertising to find people interested in your equipment. We also create and manage content for your social profiles.
Email marketing
Emails to your customers and contacts about available equipment, offers, rental and maintenance services.
CRM
One place for contacts, quotes and sales opportunities. See who to call, when to call and what has already been agreed.
Configurators
Stock, models and options in one online tool. Agents and dealers prepare quotes and orders ready to send, without copying the same information again.
Business plans and financial documents
We organise costs, revenue and funding needs to assess an investment. We prepare the plan to present to banks or business partners.
Why choose us
You tell us what you need. We agree what to do and what it costs. Then we do it. No waffle. No unnecessary meetings.
SPEED
EFFECTIVENESS
About us
Dario Matassa and Piero Lorenzini. Professionals in communication, marketing and digitalisation.
Dario Matassa
Marketing and communication
His experience spans agency work and marketing for material handling companies. At LCE Group, he works on online advertising, social media, email marketing and sales enquiry management. He also works on developing the Noblelift dealer network.
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Piero Lorenzini
Sales processes and digital tools
He was Head of Sales Operations and Head of Digitalisation at EP Equipment, with responsibilities in sales organisation and digital projects. Alongside this experience, he collaborates with LCE Group on sales organisation. His background combines sales and digitalisation in the material handling sector.
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Material handling marketing: frequently asked questions
Who provides marketing and communication services for material handling companies?
ML Strategy Studio provides marketing, communication and sales tools for material handling manufacturers, importers, dealers and rental companies. We build websites, social campaigns, email marketing programmes, CRM setups and configurators. We start with the equipment and services you want to sell and how your sales network works: not just visibility, but enquiries to follow up and quotes to prepare.
How can a forklift dealer find new customers?
A dealer can focus on three steps: presenting equipment clearly, reaching interested businesses and following up enquiries. We prepare sales and rental pages, Facebook and Instagram campaigns and messages for existing contacts. We agree on territories, equipment to promote and how enquiries reach salespeople. Where data is available, we also review contact quality and the quotes generated.
How can I promote forklift rental in my local area?
Your communication needs to explain which forklifts are available for rental, the areas served, rental periods and included services, using information confirmed by your business. We can create dedicated pages, ads in agreed territories and emails to interested customers. Quote requests should capture where the equipment is needed, for how long and for what job. This gives salespeople useful details, not just contact information.
How can a business selling forklifts and pallet trucks be found online?
Your website should use specific pages and clear text to explain the equipment you sell, whether it is new or used and the services you offer. We include verified specifications, areas you actually serve and answers to customer questions. ML Strategy Studio develops the structure and content of material handling websites, without promising Google rankings or mentions in AI-generated answers.
How can marketing and digital tools support agents and dealers?
Agents and dealers need product information, sales enquiries to follow up and tools for preparing quotes. Alongside websites and campaigns, we can set up a CRM to organise contacts and a configurator to check availability, select options and prepare quotes or orders. Features and integrations are defined around the available data and the way your sales network works.
How much does outsourced marketing cost for a material handling company?
The cost depends on the work: a website, social media management, advertising campaigns or a project connecting several tools. Our proposal separates our services, advertising spend, software licences and any ongoing management. You can start with one need, such as promoting used equipment or generating rental enquiries, without buying services you do not need.